Design is more than creating screens. My design process is structured, not fixed. Each project shapes how I apply these principles. Select any stage to explore how I work.

At Annosky, four apps were being built simultaneously with significant design work already underway before any real users had been involved. The actual problem was not a UI problem, it was a research gap. Advocating for usability testing at colleges across the Netherlands before finalising the apps meant real behaviour could inform the design rather than internal assumptions. Over 500 students later, several core design decisions changed as a direct result.