Jai BoekhoutUX & Product Design

Path 02 — Evaluate

Are you the right
person for this role? Everything you need to evaluate me as a candidate, from experience and qualifications to the projects, processes and multidisciplinary skills I bring to a team.

Are you the right person for this role? Everything you need to evaluate me as a candidate, from experience and qualifications to the projects, processes and multidisciplinary skills I bring to a team.

Industries

EducationWellnessAgricultureTourismE-commerceSmall Business

About Me

Dutch-born UX/UI Designer, Web Designer and Creative Technologist based in Australia.

I combine design thinking, digital strategy, project management and technical implementation to create user-centred digital experiences that solve real business and customer problems.

With experience spanning UX design, web design, digital marketing, project management and creative technology, I bring a multidisciplinary perspective that helps bridge the gap between user needs, business goals and technical execution.

At a Glance

8
Years Professional Design Experience
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5
Qualifications
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4
Testimonials
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10+
Years Industry Experience
6+
Industries
Adelaide
Current LocationAustralia
Download Resume

Professional Experience

Working as a UX/UI Designer and Project Manager at JABA Web Design, I am responsible for designing and delivering client websites and apps from brief through to launch using a bespoke CMS. The role spanned client communication, UX design, web and app design, designing new functionalities, multimedia content production, and SEO, covering the full scope of a project rather than a single discipline. Clients at JABA ranged from national brands like Conair, VS sassoon and Cuisinart through to local South Australian businesses and sporting organisations like Adelaide Footy League, Vili's Family Bakery, SA Parks, CT Filtration and Calypso Star Charters.

Key Skills

UX DesignWeb DesignApp DesignAI DevelopmentProject ManagementStakeholder ManagementCursor AIReplit AIClaude AIAsana
→Managed fortnightly review meetings with major international clients including VS Sassoon and Cuisinart, ensuring design solutions aligned with brand standards and target audiences.
→Designed low and high fidelity prototypes, user flows, onboarding flows, and responsive interface elements in Figma across a portfolio of over 160 live websites and apps.
→Built and delivered complete websites and apps using the JABA bespoke CMS and ECM platform, including designing new widgets, menu styles, and shipping method integrations.
→Managed 50+ monthly tasks across active client projects using Asana, coordinating between design, technical development, and client stakeholders from brief through to launch.
→Led UX design and delivery of a multi-region platform managing complex multi-party workflows across five distinct user roles, from research through to live deployment.

Projects

Designing 5 user roles into one nationwide arts events platform
UX DesignOOUX
Designing 5 user roles into one nationwide arts events platform
Open Studios Australia is a nationwide digital platform designed to connect visitors with artists, studios and creative events across the country. The project reimagines the traditional Open Studios experience with a centralised, mobile-first application where people can discover local creative communities, explore studios, attend activities and workshops, and browse curated catalogues. My role covered concept development, user experience design, Object-Oriented UX (OOUX) structuring and interface prototyping, as well as developing the web app using AI-assisted development, with support from JABA's tech team. The platform was built with a strong focus on user experience and accessibility, so visitors, artists, studio owners and licensees all have tools tailored to their needs.
View Project →
Shadow Creek Winery
Web DesignUX Design
Shadow Creek Winery
High-end retreat website capturing the tranquillity of McLaren Vale, ranking #5 for luxury accommodations in the region.
View Project →
Building a direct-to-consumer e-commerce site for a family cattle farm
Website RebuildE-Commerce
Building a direct-to-consumer e-commerce site for a family cattle farm
A full website rebuild for Pitchford Farms, a South Australian family-owned cattle operation selling premium grass-fed beef direct to consumers. The project involved redesigning and rebuilding their site on a custom CMS, writing all website copy, and setting up PayPal e-commerce for quarter and half side beef pack orders.
View Project →

Core Strengths

UX Design

User ResearchUser TestingWireframingInformation ArchitecturePrototyping

UI Design

Visual DesignDesign SystemsResponsive DesignAccessibility

Web Design & Development

Custom CMS PlatformsApp DevelopmentProgressive Web AppsWordPress

Project Leadership

Stakeholder ManagementProject DeliveryTeam CollaborationBusiness Communication

Digital Marketing

SEOAnalyticsContent StrategySocial Media

Creative Technology

Rapid PrototypingInteractive InstallationsPhysical-Digital ExperiencesOut of the box thinking

Skill Network

JAI

Education & Qualifications

2011 - 2016

Bachelor of Communication & Multimedia Design ( UX/UI )

Avans Hogeschool - Breda — Major: Creative Technology — Minor: Meaningful Data Design

2022 - 2023

Professional Diploma in UX Design

UX Design Institute – Credit-Rated by Glasgow Caledonian University

2023 - 2024

Advanced Diploma of Digital Marketing

International House Business College Adelaide

2022 - 2023

Diploma of Project Management

Southern Cross Education Institute Adelaide

2006 - 2010

Sport and Exercise Coordinator

CIOS Goes ROC Zeeland — Major: Outdoor Sports Coordinator — Minor: Watersports Instructor

Additional Background

Sport & Exercise CoordinationOutdoor SportsPADI Rescue DiverPADI FreediverKitesurfing

Why Teams Like Working With Me

"Jai's core strength is being able to focus on the smallest of details while still maintaining a clear overview of any design-related challenge."

Benjamin Simmer

Scientific visualization | Houdini FX artist at Technische Universiteit Eindhoven

Detail-orientedStrategic thinkerProblem solver

"I know Jai as a hard-working person, a reliable team player and an important pivot within multidisciplinary teams."

Donny Verduijn

Software Engineer at Pandora Intelligence

ReliableCollaborativeHands-on

500+ students. Multiple colleges across the Netherlands. Real behaviour, not internal assumptions.

"I was sent out by Annosky to run usability testing and present the apps directly to the people using them, advocating for that testing before launch changed several of the team's core design decisions."

Guest Research Lead - Annosky College Tour

ResearchPublic SpeakingField Testing

"Jai's someone who consistently brings fresh ideas, takes initiative, and always willing to support the team. A reliable person who gets things done and brings a positive attitude to everything he does."

Suren Maharjan

Full-Stack Software Developer at JABA Web Design

DedicatedInnovativeDependable

Frequently Asked Questions

Interested in working together?

Let's create something

remarkable together.

Whether you're hiring for a UX/UI Designer, Product Designer, Web Designer or multidisciplinary digital role, I'd love to hear about the opportunity.

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